Changing the Game in Customer Service

Better data analysis and data-driven decision making almost always guarantees better customer service. Using the right set of data, your business is in a better position to offer a more customized and personalized experience (like Amazon does) and many other businesses do.

You can give customers easy and immediate access to important information, exactly when they need it. Also, you can gain access to information just when you need to so that you can make insightful predictions, do competitive research, and present your customers with the exact solutions they need, at the right time.

Using Microsoft Dynamics CRM, you also maintain and record information about every customer so much that almost everyone working in a company can access that information to serve customers better.

Here’s how a tool like Microsoft Dynamics CRM helps you to change the customer service game:

Unified Data. Unified Customer Service

With data being stored centrally – and accessible anywhere – all customer touch points, interactions, calls, meetings, and channels of communication can be unified.

Whether customers initiate contact (or you do), whether customers reach out using email or LinkedIn, and even if customers are being engaged or nurtured for long periods of time, you’d never miss a single piece of information about your clients, regardless of how many customers you’d have to manage.

Scalability, is built in

Enterprise level CRM systems such as Microsoft Dynamics CRM help you scale your customer service, customer records management, projects, and data infinitely.

Stay local or go global, serve al customers or pick segments of customers to serve. No matter how you slice it, you’d be able to expand systematically as your business grows.

Interactive Customer Service dashboards

With the new Microsoft Dynamics CRM update, the interface of Customer Service has been given a new, role-specific dashboard.

In CRM tier one and tier two agents each have their own dashboard and it comes complete with a great UI featuring modern, complete and clear dashboards with just the data you need.

The tier two agent sees more statistical data and can therefore quickly increase the productivity of tier one agents. The addition of articles, knowledgebase, Office 365 Integration, Outlook, OneDrive, OneNote, and all the other Microsoft products provides you with the most relevant and up to date case information.

Each time you need it, anywhere you need it.

Knowledge Management

The more you know about your customers, the better you’d be able to serve them.

You can now create and manage your own knowledge sources, knowledge base, marketing material, customer data (historic and present), customer buying behavior data, and many other kinds of information including photos and videos.

With the present update, CRM 2016 keeps track of all the content being viewed and used. Based on that information, the system will provide your team with relevant content. An improved content editor eases the process of updating your content, creating new content, and also makes sharing easier between each team member.

How do you bring in data to make your customer service process better?